FRUSTUM CULLING is a one-person design studio rooted in the praxis of 'intentional unintentionality'—an effort to hold steadfast the wholly digital as a medium of expression/communication as the advent of generative technologies necessitate a meditated divergence from the sterility of traditional practices. By harnessing sheer impulse, embracing unpolished primitives, and employing improvisational techniques inspired by the ethos of free experimentation, the designer may evoke an artistic catharsis enabling the marriage of practical communication design with true expression.